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Promotional Tools Roadmap

Follow our road map to help increase the impact of your article.

Promotional Toolkit

Welcome to our one-stop shop for helping authors promote their work. Following the steps below will make a huge difference to the impact of your article.

1. Email

  • Nominate up to 10 colleagues to receive unlimited free access to your article
  • Share a ‘read only’ version of your published article with your colleagues (authenticated Wiley subscribers will get full access)
  • Take advantage of any relevant email newsletters sent out through your institution or society
  • Add a link to your email signature, or simply email a link to key colleagues and contacts in your field

2. Social media

  • Share your article on Twitter, LinkedIn, Facebook, and other social media platforms
  • Share a ‘read only’ version of your published article with your colleagues (authenticated Wiley subscribers will get full access)
  • Engage with any existing society or institutional social media accounts

Find out more:
5 tips for promoting your research through Facebook
How to use Slideshare to promote your work
The power of a hashtag: Twitter tools you need to know about

3. Networking

  • If you run a blog, post about your article
  • Join academic social networking sites such as Mendeley and

Find out more:
How to promote your research through blogging

4. Conferences

  • Talk about your paper when networking or at formal speaking events, referencing the relevant journal as well

Find out more:
How to become a master presenter
How to make the most of conferences
Networking for young scientists- how to do it and why you should

5. Search Engine Optimization

  • Link to your published article on social media, blogs, and academic websites
  • Encourage colleagues to link to your article too
  • Promote your paper through our Kudos service and improve your article’s online discoverability

Find out more:
How to promote your work using ‘off-page’ SEO
Writing for SEO
SEO Guide

6. The Wider Web

  • Update your faculty or professional website with an entry about your article
  • Find a Wikipedia page on a topic related to your work, and add a reference to your paper
  • Register for your unique ORCID author identifier and add details of your article to your profile

Find out more:
Distinguish yourself with ORCID
Why register for an ORCID iD?

7. Publicity

  • Let your institution’s press office know about a potentially newsworthy article. You don’t need permission from Wiley for any press release, but please respect the guidelines in our PR Guide

Find out more:
How to judge the news value of your paper

8. Multimedia (Podcasts or video abstracts)

  • Create a podcast to convey the key points from your paper and host online

Find out more:
How to promote your published content through podcasts

  • Extend the reach and visibility of your research by creating a video abstract.

Find out more:
For a fee, Wiley—in partnership with Research Square—offers you the opportunity to outline the key findings of your published article in a dynamic video. Through this multimedia content, colleagues, funders and anyone else interested in your work can experience your research anytime, anywhere.

9. Article Sharing

  • Use Wiley Content Sharing and receive a unique sharing link to a full-text, read-only version of your article that can be shared with unlimited people
  • Use Wiley Author Services to nominate up to 10 colleagues to receive free access to your article, or email a link to key colleagues

Wiley Promotions

Wiley works hard to increase the visibility of your work. Find out how