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Your Promotion Guide
Best practice recommendations for your article promotion

Promotional Toolkit

Download our roadmap to help increase the impact of your article.

Promoting your work is challenging. That’s why we created these best-practice recommendations to help you boost your article’s impact.

Recommendation 1 – Set yourself up for success

Register for an ORCID iD to get a unique and persistent identifier that distinguishes you from every other researcher and connects you to your research activities, so you always get the credit for your work.

More about ORCID iDs:

Write your article with search engine optimization in mind to ensure your work is discoverable via search engines, like Google.

More about search engine optimization:

Recommendation 2 – The more open, the better

By making your work as open as possible, you can create more visibility for your research and drastically improve the impact of your article.

Publish your article as open access. Wiley has a number of fully open access journals and most of Wiley’s subscription journals have an open access option called OnlineOpen.

More about open access:

Share your data on a relevant repository. Many Wiley journals encourage data sharing, some even mandate it.

More about data sharing:

Publishing on a preprint server can help you generate interest for your article even before it publishes. And, once your article publishes, you can include a link to the final published version from the preprint. Visit our Preprints Policy page to learn more.

⚠ Many Wiley journals accept articles hosted on preprint servers, but we recommend double-checking the policy for your chosen journal using our Author Compliance Tool.

Recommendation 3 – Share near and share far





Use Article Share to nominate 10 colleagues to receive unlimited free access to your article

Use Wiley Content Sharing to create a unique sharing link to a read-only version of your article that’s perfect for using on websites, social media, and Scholarly Collaboration Networks


Add a link into your email signature and ask your co-authors to do the same

Identify relevant newsletters from your institution or society that may be willing to include a story about or mention of your article


Post about your article on your social media accounts

Be sure to stay engaged in any conversations about your research

Ask your institution, department, or society to post about your article or to reshare your post

Engage with other prominent accounts for your subject area and, when relevant, talk about your research


If you run a blog, post about your article

Find and engage with blogs in your field.

Consider asking if you can guest post


Update your online profiles to include a link to your article

If you uploaded your article to a preprint server or hosted your data in a repository, be sure to update those with a link to the final published article (learn more on our Preprints Policy page)

Find a Wikipedia page relevant to your research and add a reference to your article

More about sharing your research:

Recommendation 4 – Talk about your research. A lot.

Go to conferences and talk about your research at networking and speaking events.

More about conferences and networking:

Have a podcast (or a friend with a podcast)? Summarize your research in a podcast and host it online.

More about podcasts:

Register for a free Kudos account and add an explanation, a plain-language summary, and links to further resources, such as data, images, blog posts, and videos.

More about Kudos:

Is your research newsworthy? Talk to your institution’s press office about running a press release.

More about publicity:

Recommendation 5 – Remember that content is king

No matter where you share your research, the content you post should grab attention. Blog posts, podcasts, SlideShares, posters, are all examples of great content you can share.

Additionally, you can consider purchasing one of Wiley’s optional services to help you easily create professional content.

Video Bytes and Video Abstracts

Video Bytes

Ideal for reaching lay audiences

A Video Byte is 1-minute overview of your work and how it impacts society.

Video Abstracts

Ideal for reaching scientifically literate audiences

A Video Abstract is a 2- to 3-minute animated video that briefly explains your methods, findings, and contribution to your field.

According to a recent analysis conducted by Wiley, articles with videos average:

  • 447% higher Altmetric Attention Scores
  • 111% higher full-text views on Wiley Online Library

Learn more about videos

Cover Images

Some journals offer the option for authors to submit an image from or related to their article to be featured on the journal issue cover. Once published, you can use your Cover Image in posters, presentations, and videos, and share it on your website and social channels.

According to a recent analysis conducted by Wiley, articles with a Cover Image on the front cover of their journal issue average:

  • 30% higher Altmetric Attention Scores
  • 35% higher full-text views on Wiley Online Library

Learn more about Cover Images

More about creating content: