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Your published research has a new home. Learn about the author experience on the new Wiley Online Library

Promotional Tools Roadmap

Follow our road map to help increase the impact of your article.

Promotional Toolkit

Welcome to our one-stop shop for helping authors promote their work. Following the steps below will make a huge difference to the impact of your article.


1. Email

  • Nominate up to 10 colleagues to receive unlimited free access to your article
  • Share a ‘read only’ version of your published article with your colleagues (authenticated Wiley subscribers will get full access)
  • Take advantage of any relevant email newsletters sent out through your institution or society
  • Add a link to your email signature, or simply email a link to key colleagues and contacts in your field

2. Social media

  • Share your article on Twitter, LinkedIn, Facebook, and other social media platforms
  • Share a ‘read only’ version of your published article with your colleagues (authenticated Wiley subscribers will get full access)
  • Engage with any existing society or institutional social media accounts

Find out more:
5 tips for promoting your research through Facebook
How to use Slideshare to promote your work
The power of a hashtag: Twitter tools you need to know about

3. Networking

  • If you run a blog, post about your article
  • Join academic social networking sites such as Mendeley and Academia.edu

Find out more:
How to promote your research through blogging



4. Conferences

  • Talk about your paper when networking or at formal speaking events, referencing the relevant journal as well

Find out more:
How to become a master presenter
How to make the most of conferences
Networking for young scientists- how to do it and why you should



5. Search Engine Optimization

  • Link to your published article on social media, blogs, and academic websites
  • Encourage colleagues to link to your article too
  • Promote your paper through our Kudos service and improve your article’s online discoverability

Find out more:
How to promote your work using ‘off-page’ SEO
Writing for SEO
SEO Guide



6. The Wider Web

  • Update your faculty or professional website with an entry about your article
  • Find a Wikipedia page on a topic related to your work, and add a reference to your paper
  • Register for your unique ORCID author identifier and add details of your article to your profile

Find out more:
Distinguish yourself with ORCID
Why register for an ORCID iD?



7. Publicity

  • Let your institution’s press office know about a potentially newsworthy article. You don’t need permission from Wiley for any press release, but please respect the guidelines in our PR Guide

Find out more:
How to judge the news value of your paper



8. Multimedia (Podcasts or video abstracts)

  • Create a podcast to convey the key points from your paper and host online

Find out more:
How to promote your published content through podcasts



  • Extend the reach and visibility of your research by creating a video abstract.

Find out more:
For a fee, Wiley—in partnership with Research Square—offers you the opportunity to outline the key findings of your published article in a dynamic video. Through this multimedia content, colleagues, funders and anyone else interested in your work can experience your research anytime, anywhere.



9. Article Sharing

  • Use Wiley Content Sharing and receive a unique sharing link to a full-text, read-only version of your article that can be shared with unlimited people
  • Use Wiley Author Services to nominate up to 10 colleagues to receive free access to your article, or email a link to key colleagues

Wiley Promotions

Wiley works hard to increase the visibility of your work. Find out how