Article Promotion and Impact

As a publisher, we use smart strategies to make sure your article gets discovered and noticed on Wiley Online Library, which gets over 3.2 million views every day. We make sure each article is easy to find in Google Scholar and Digital Science’s Dimensions database, and many of our journals are indexed by PubMed, Scopus, and Web of Science. Our strong search engine optimization makes sure your article shows up high in search results. Learn more about how we help your article get noticed.

As an author there are many ways you can actively engage with the research community to increase the visibility and impact of your published research. Our comprehensive guide provides tips on how to promote and make your article accessible to a wider audience.

Promoting Your Research Paper: A Comprehensive Guide

After your article is published, taking the initiative to promote it yourself is one of the most effective ways you can build awareness. We encourage authors to utilize the following self-promotion strategies:

Share your research with Article Share

Share your research with anyone, anywhere with your unique Article Share link, allowing access to a full-text, read-only version of your article.

Make your research stand out

Feature your research on a journal cover: Some journals offer the option for authors to submit an image from or related to their article to be featured on the journal issue cover. Once published, you can use your Cover Image in posters, presentations, and videos, and share it on your website and social channels.
Use professional promotion services: Help your research get the attention it deserves with our fee-based Article Promotion services. Our video, design, and writing services create professional content that you can share anywhere to promote your article or publication.
Provide a video abstract: Visuals enhance research accessibility and engagement. Create and submit a short video  explaining your work's significance, ideal for social media and your institutional website. Discover the impact of video abstracts in our blog post: Make an impact with a video abstract.
Include a plain language summary: Lay or plain language summaries provide a simplified overview of your work, broadening audience reach and enhancing accessibility. A well-written summary maximizes impact and relevance among non-specialists. For tips on crafting a concise 200-word snapshot of your research, read our blog post: How to Write a Lay Summary for Your Research.

Leverage online platforms and your social networks

Social media: Share your article on platforms like X, LinkedIn, and Facebook. Tag co-authors, your institution, or your research lab to reach a broader audience. Include relevant hashtags for increased visibility within specific fields of study and be sure to engage with readers and respond to comments or questions about your research. Find out more about how you can communicate your research using social media in our blog post: Communicating your research using social media – take aways from a Wiley webinar and accompanying infographic.
Email outreach: Send a personalized email with your Article Share link to colleagues, collaborators, and key contacts in your field.
Your Academic Profile: Want to learn how to establish a strong academic profile and gain visibility and recognition in your field? Check out our blog post: Building your academic profile.
Press releases through your institution: Partner with your university's communications team to create a press release on your research findings. Their established media connections can help get your work featured.
University or industry blogs and newsletters: Many institutions have blogs and newsletters that feature faculty research. Request to showcase your work there or reach out to industry blogs for exposure.
Podcasts: Discuss your research on relevant academic or industry podcasts to reach broader audiences.

Promoting your article doesn’t stop online—academic conferences, seminars, and webinars offer excellent opportunities to showcase your work to a live audience:

Presentations and posters: Present your research at relevant conferences or webinars to an audience that is already interested in your field. Learn some tips on how you can promote your research in three minutes with our blog post: Pitch your research in three minutes.
Networking: Take advantage of networking opportunities at conferences to build relationships with fellow researchers, industry professionals, and potential collaborators. Distributing your article or mentioning it in conversations can generate interest and increase readership.

Track and analyze impact

After publication, use our tools to monitor the performance of your article:

Article metrics: This data provides insights into how your article is being discussed and shared on platforms such as news websites, blogs, and social media. These metrics highlight the broader influence of your research beyond traditional academic citations.
Wiley Author Dashboard: Use our Author Dashboard to track the number of times your article is cited or downloaded. These metrics give you real-time feedback on the engagement and impact of your work.

Get a quick understanding of the metrics that matter for your research, what they can show you, and where to find them. Visit our blog post: 3 article-level metrics to understanding your work's impact or the Journal Metrics Overview page for further information.